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A visually rich project, taking a clear lead from the advertising campaign based around the Comfort characters made from various fabrics.

The concept was to help women find the perfect Jean type for their body. So a simple app was designed and a visual assets created using Photoshop to tie-in with the Comfort theme of that period.

It was tested before being rolled out across the UK as interactive help points outside Debenhams stores.

Comfort Comfort Comfort

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