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TOMAS

Pension services company TOMAS required a holistic approach to their new company. A smart corporate identity was on the list.

However due the often predictable and indistinguishable identities of their competitors they requested something that would exude professionalism yet be friendly and approachable.

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TOMAS

The outcome was a versatile identity with a suite of illustrated characters that could help deliver normally prosaic information in an engaging manner.

The colour palette: soft, not intimidating, the typeface (Helvetica, Roboto) firm yet not too serious. The addition of illustration and imagery employed to diffuse the heavy content.

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